The International Cricket Council (ICC) has announced that the ICC Men’s T20 World Cup 2022 broke all the records in views worldwide. ICC Men’s T20 World Cup reached 6.5 million views across all ICC platforms this year. The 2022 T20 World Cup surpassed the 2021 World Cup by 65% and became the first ICC event with the most digital engagement ever.
This time, ICC T20 World Cup gets strong TV broadcasting from all over the world, especially in the UK, cause they have won the Title and the hosting nation is also on the top watch list. This time ICC have got cricket fans from all over the world, and broadcasting on different OTT platforms in every nation has helped them get new exciting fans.
The success credit of ICC also goes to its partners, especially its partnership with Meta helped them in promoting and getting fan engagement. More than 6.1 Million videos have been registered from the meta platforms; however, the Facebook and Instagram pages have more than 50% more visits from all over the world than the 2021 World Cup.
From last year’s editions, this time Men’s T20 World Cup has got 78.4 million visitors on other web and app platforms, which was recorded for an ICC event. A total of 3.95 billion hours of the event have been watched, and 365 million hours of views have been registered from the online streaming platform. This event was distributed globally among 21 broadcasters and streaming platforms.
After this record-breaking event, ICC Chief Executive Geoff Allardice said, “We are thrilled to announce the record-breaking viewership and engagement numbers for the ICC Men’s T20 World Cup 2022. The innovative approach to content creation, collaboration with the competing teams, and use of cutting-edge technology delivered through this event provided new and existing fans with comprehensive coverage of the event on the platforms most relevant to them”.
“These outstanding numbers demonstrate our fans’ appetite for ICC events and the depth and breadth of the global reach that cricket enjoys across the world,” Geoff further added.