Mahendra Singh Dhoni has not just been a cricketer but a source of inspiration for millions. And now, he’s donning a new role as the brand ambassador for Reliance Retail’s JioMart, adding another feather to his illustrious cap.
Sandeep Varaganti, the CEO of JioMart, couldn’t have put it better when he said they found a perfect fit in MS Dhoni as their brand ambassador. Dhoni’s personality exudes trust, reliability, and assurance, much like JioMart’s commitment to its customers. It’s a partnership that celebrates life’s special moments, with ‘shopping’ integral to these celebrations.
Sandeep Varaganti, CEO of JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign refers to celebrating life and all its special moments with our loved ones; ‘shopping’ is an integral part of this festivity. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratize digital retail.”
JioMart’s impact goes beyond the cities, reaching the heart of India, the non-metro regions. Currently, these regions account for approximately 60% of their overall sales, a testament to their efforts to democratize digital retail. In a country as diverse as India, where culture and traditions vary from one region to another, JioMart is bridging the gap and making quality products accessible to all.
MS Dhoni, in his characteristic understated manner, expressed his alignment with JioMart’s values. As a homegrown e-commerce brand, JioMart is on a mission to support the digital retail revolution in India. Dhoni’s association with JioMart is not just about endorsements; it’s about shared values and a common purpose.
Mahendra Singh Dhoni said, “I strongly identify and echo with the values that JioMart stands for; being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people, and festivals; JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on board with JioMart and be a part of the shopping journey of millions of Indians.”
India has vibrant cultures, diverse people, and many festivals. JioMart’s ‘JioUtsav’ campaign is a tribute to the celebration of India and its people. Dhoni, who has given the nation countless reasons to rejoice, is now a part of a celebration he may have missed. The 45-second film featuring Dhoni embodies the spirit of this campaign.
JioMart isn’t just another online shopping platform. It collaborates with over 1000 artisans, offering a staggering 1.5 lakh unique products. During the campaign shoot, Varaganti presented a Madhubani painting created by Ambika Devi, an award-winning artisan from Bihar, to Dhoni. This gesture symbolizes JioMart’s commitment to promoting Indian art and craftsmanship.
JioMart has expanded its repertoire by onboarding Reliance-owned brands like Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys, and more. This strategic move enhances the platform’s selection, making it a one-stop destination for shoppers.
