BCCI Officially Invites Bids For Title Sponsor Rights

The Board of Control for Cricket in India (BCCI) has issued an official statement inviting bids from reputed entities for acquiring the Title Sponsor Rights. Interested parties can participate in the tender process by paying a non-refundable fee of INR 1 lakh plus the applicable Goods and Services Tax (GST). The move comes after fantasy gaming platform Dream11 won the BCCI’s lead sponsor rights earlier in June this year.

According to the official statement, interested parties must apply for the Title Sponsor Rights by purchasing the ‘Invitation to Tender’ (ITT) documents. The ITT outlines the terms and conditions, eligibility requirements, bid submission process, rights, and obligations for potential bidders. The ITT can be obtained by making the non-refundable payment of INR 1 lakh and any applicable GST. The ITT will be available for purchase until August 21, 2023.

“The detailed terms and conditions governing the tender process including eligibility requirements, the process for submissions of bids, rights and obligations, etc. are contained in the ‘Invitation to Tender’ (“ITT”) which will be made available on receipt of payment of a non-refundable fee of INR 1,00,000 (Indian Rupees One Lakh Only) plus any applicable Goods and Services Tax. The procedure to procure the ITT documents is enlisted in Annexure A to this notice. The ITT will be available for purchase till August 21, 2023,” the statement read.

Merely purchasing the ITT does not grant the right to submit a bid. Only those entities that satisfy the eligibility criteria specified in the ITT and comply with the other terms and conditions set out in the document will be eligible to bid for the Title Sponsor Rights.

“Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid,” it added.

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The BCCI retains the right to modify or cancel the bidding process at any stage without providing any reason.

In June this year, Dream11 secured the BCCI’s lead sponsor rights for INR 358 crore. In September of the previous year, Mastercard acquired the title sponsorship rights for all BCCI international and domestic home matches.

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