The digital streaming app for Indian Premier League 2023, Jio Cinema has appointed Rohit Sharma as its brand ambassador for the 16th edition of IPL. This move has come as a surprise as Sharma was previously associated with Star Sports, the TV broadcast rights holder of the tournament. Jio Cinema has also roped in other prominent names such as Sachin Tendulkar, Suryakumar Yadav, MS Dhoni, and Smriti Mandhana as its brand ambassadors.
According to an official from JioCinema, picking Rohit Sharma as its brand ambassador is a significant step for the company as it not only helps in gaining industry talent, viewers, and advertisers but also adds star power to its brand. JioCinema will very soon release promotional material and advertisements featuring the Mumbai Indians captain. JioCinema and Star are both aggressively marketing themselves during the IPL to attract the attention of viewers and advertisers.
“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experiences to millions of our viewers,” a JioCinema official said.
During the CSK vs RCB match on Tuesday, JioCinema achieved a new milestone in terms of viewership and reached a peak concurrency of 2.4 crore viewers on its digital platform. This was a record-breaking feat for JioCinema. On the other hand, Star has been boasting high viewership numbers for IPL on TV. JioCinema officials have expressed their commitment to continue improving their services and delivering a unique and innovative digital streaming experience to their millions of viewers.
