Viacom 18 has challenged to adopt Jio Cinema’s strategy for making the upcoming Indian Premier League (IPL) completely free and accessible for audiences far and wide, which is a significant development in the digital broadcasting market. The media rights to stream every IPL 2023 match live on its digital platform were secured by Viacom18.
The most fruitful seed of the BCCI, IPL has grown to be the most profitable and most impressive cricket league. The finest cricket players in the world became millionaires almost immediately after the IPL began.
Anil Jayaraj, the chief executive officer of Viacom18 Sports quoted to afaqs.com and said, “We are approaching the disruption by identifying three core barriers — access, affordability, and languages — and busting each of them.”
Jayaraj has expressed a strong desire to reach massive people in order to bring about a major shift in the field of digital broadcasting. However, the media company has big aspirations for revenue generation. Industry insiders claim that Viacom18 aims to generate between 3,000 and 4,000 crores from ad revenue.
“We want to create a digital revolution for premium long-form content. We want to ensure that this is the widest footprint of languages that any consumer in India has ever seen, Jayaraj said.”
