In a significant development, IDFC (Infrastructure Development Finance Company), India’s pioneering private sector bank, has emerged victorious in securing the coveted title rights for the home international series organized by the Board of Control for Cricket in India (BCCI). The acquisition comes at a noteworthy value of Rs 4.2 crore per international game, signifying a substantial increase of over 60 lakhs compared to the previous valuation of Rs 3.6 crore. The bidding process was initiated with a base price of Rs 2.4 crore.
IDFC, recognized as a stalwart in the financial sector, has achieved a commendable feat by successfully clinching the title rights for the BCCI’s home international series. With this accomplishment, the private bank is poised to collaborate with the BCCI, contributing significantly to the cricketing landscape.
The contractual arrangement between IDFC and the BCCI spans three years, commencing from the upcoming month and extending until August 2026. The partnership will be inaugurated with a riveting clash of three ODIs against Australia, marking the initiation of a prolific association. Throughout this period, a total of 56 international games will be covered, showcasing a plethora of cricketing action.
The alliance with IDFC is set to yield substantial financial benefits for the BCCI. The projected revenue generated from this title sponsorship is estimated to approach an impressive INR 1000 crore, specifically amounting to Rs 987.84 crore. This infusion of funds is poised to bolster further the BCCI’s capabilities in advancing the sport of cricket within the country.
An intense competition with other prominent entities marked IDFC’s triumph in securing the title rights. Sony Sports, a renowned sports broadcaster, entered the arena as a formidable contender for sponsorship rights, marking its foray into this realm for the first time. IDFC outbid the competition, emerging as the preferred partner for the prestigious title sponsorship.
The title sponsorship bidding process witnessed Sony Sports as the primary contender, with no other participants vying for the rights. It is worth noting that an agency representing a corporate entity submitted a bid but faced rejection due to technical reasons, leading to a singular trajectory for IDFC’s victorious bid.
