Jio Cinema is the official live-streaming partner of IPL 2023. The platform claims it has received 147 crore video views in three days, more than the digital viewership of the entire last season of IPL 2022. This is more than the ICC T20 World Cup 2022.
In the season’s opening match between Chennai Super Kings and Gujarat Titans on 31 March, Jio Cinema achieved a peak viewership of 16 million. New viewers stood at 100 million in the opening week, while new app downloads crossed 50 million. More than 25 million apps were also downloaded in a single day. The platform reported that viewers spent an average of 57 minutes per match. This is 60% more than the first three matches of last season.
This time live streaming of IPL is happening for free in 4K quality and 12 languages. On the other hand, Star Sports has TV broadcasting rights. Star Sports is broadcasting Match on TV in 9 languages , including Hindi and English. A total of 74 matches will be played between 10 teams in this 59-day tournament.
Even if you are not a Jio user, you can enjoy IPL on Jio Cinema. There are 2 ways to watch IPL matches for free: downloading the Jio Cinema app. Second, you can enjoy the match directly on the Jio Cinema website. All you need is an internet connection on your mobile or computer.
This is the first time IPL is streamed on Viacom18’s OTT platform JioCinema. Experts say that the Viacom18-owned platform can grab 60% of the total ad revenue generated by IPL 2023. It has acquired the digital rights of the tournament for Rs 23,758 crore.
According to Media Partners Asia projects, Star India’s IPL 2023 ad sales will be around $200-220 million, while Jio Cinema’s ad sales could reach $330-350 million. This will be the first time digital ad revenue will cross TV ad revenue. Star has paid Rs 23,575 crore for the 5-year TV rights of IPL.
