Amazon Prime Video Australia secures exclusive streaming rights for all ICC men’s and women’s cricket competitions. This includes marquee events such as the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19 tournaments, and the prestigious World Test Championship Final.
Commencing in January 2024, Prime Video Australia will showcase 448 live games from 2024 to 2027 as part of its Prime membership. This move aims to transform the cricket-watching experience for Australian fans, providing access to many thrilling matches at no extra cost.
The agreement follows the resounding success of the ICC Men’s Cricket World Cup 2023, where Australia emerged victorious in a riveting final against India. The tournament set new records in streaming and broadcast viewership globally.
Geoff Allardice, ICC Chief Executive, highlighted the worldwide interest and passion for ICC events, especially in Australia. The recent triumphs of both men’s and women’s teams have fueled cricket fever in the country, making it an opportune moment for this strategic partnership.
Commenting on the partnership, ICC chief executive Geoff Allardice said: “The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world-class cricket to more fans in Australia.”
Hushidar Kharas, Head of Prime Video Australia and New Zealand, emphasized the significance of the Cricket World Cup as one of the most-watched sporting events globally. The exclusive deal positions Prime members to enjoy on-demand coverage of their favorite teams and players, all conveniently accessible on Prime Video across various devices.
Kharas expressed excitement about the innovative coverage that Prime Video Australia aims to deliver over the next four years. This promises a dynamic viewing experience for cricket enthusiasts, aligning with Amazon Prime’s commitment to technological advancements in content delivery.
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Head of Prime Video Australia and New Zealand, Hushidar Kharas, added: “The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favorite cricket teams, and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”
The collaboration between ICC and Amazon Prime is anticipated to elevate fan engagement in Australia. With streaming becoming the preferred medium for modern sports enthusiasts, this partnership brings cricket closer to the audience, transcending traditional broadcast boundaries.
