In an effort to curb cyber bullying towards players and enthusiasts of cricket, the International Cricket Council (ICC) has planned to use a democratic social media control during the Women’s T20 World Cup. The tournament is set to take off this Thursday in Sharjah with the final match taking place in Dubai on October 20. Developed by GoBubble, this novel content-centric artificial intelligence (AI) tool scans all the hate speech and abusive messages directed towards the players and teammates on the players’ and other official social media accounts to help in protecting the players’ mental wellness and eases the environment.
Talking about the digitalization of ICC events, Finn Bradshaw, the ICC head of digital, emphasized: “We aim to enable every participant and supporter of the ICC Women’s T20 World Cup to have an enjoyable experience, and it is very encouraging that so many of the players and the teams have taken to the initiative.” So far more than sixty athletes have signed up for the social media shield.
Speaking about the social media today, South African cricketer Sinalo Jafta said, “The worst thing ever is losing a match and opening your phone or even just winning and opening your phone. Even if you do not see the comment, you know there will be an ugly thing written about you.
“Such a thing to me is quite significant protection because athletes can show their lifestyle to the public without the worry of being condemned or censured,” she further mentioned.
