Before the final match of the World Test Championship (WTC), the new kit sponsor of the Indian cricket team has been announced by the BCCI.
The name of the German sports brand Adidas has been announced as the new kit sponsor of the Indian team. Board of Control for Cricket in India (BCCI) Secretary Jay Shah gave this information on 22 May from his official Twitter handle.
Currently, the Indian team’s kit sponsor is Killer Jeans, whose contract will expire on 31 May. After this, “Adidas” will sponsor the jersey of the Indian team from the WTC final match. The team India will face Australia in the WTC final match from 7 June at The Oval ground in England.
Killer Jeans was signed as the kit sponsor of the Indian team for a short period of time. Before Killer, MPL was the kit sponsor of the Indian team. The BCCI secretary also expressed happiness along with announcing the name of Adidas.
Jay Shah tweeted, “I’m pleased to announce BCCI’s partnership with Adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, Adidas”.
Although MPL’s contract with BCCI was till the end of the year 2023, in the middle, they decided to end this contract, after which Killer became the kit sponsor of the Indian cricket team. MPL paid the Indian board 65 lakhs per match and 9 crores as royalty for the three-year deal.
After this, BCCI partnered with Killer Jeans as a kit sponsor for only 5 months. So far, no disclosure has been made by the BCCI regarding the amount of the agreement with Adidas. Earlier, MPL used to pay Rs 65 lakh per match to the Indian board.
Adidas first bid for the Indian team sponsorship in 2006 but was left behind in the auction. During that time, Nike had achieved these dues by defeating Rebook and Adidas. Nike has extended its relationship with Indian cricket several times. It last paid ₹85 lahks per match and a royalty of ₹30 crores to the BCCI.
